Website localization is the process of adapting an existing website to local language and culture in the target market. It is the process of adapting a website into a different linguistic and cultural context involving much more than the simple translation of text. This modification process must reflect specific language and cultural preferences in the content, images and overall design and requirements of the site – all while maintaining the integrity of the website. Culturally adapted web sites reduce the amount of required cognitive efforts from visitors of the site to process information, making navigation easier and attitudes toward the web site more favorable. The modification of the website must additionally take into consideration the stated purpose of the new website with a focus on the targeted audience/market in the new locale. Website localization aims to customize a website so that it seems “natural”, to its viewers despite cultural differences between the creators and the audience. Two factors are involved—programming expertise and linguistic/cultural knowledge.
The proliferation of website localization is the result of the popularity of computer and Internet users. People all over the world treat the Internet as their main location for information and services. These people do not all speak the same language. As a result, website localization has become one of the primary tools for business global expansion.
Due to website communication across multiple cultures for multiple needs, the Internet has given way to non professional translation practices. Because website localization involves mixed strategies, organizations tend to maintain a global image while using website localization to appeal to local users. The challenge of website localization has become even more important as websites increasingly have the potential to both supplement and replace presence in foreign markets. As web design becomes more congruent with national culture, it will foster online consumer purchasing. Creators take into account the “language, education level, belief and value systems, [and] traditions and habits” of the target culture in order to optimize results.
We will help you get your website translation done and at a very reasonable cost and get language options for your website because we know what is best for your business.
We enable you to communicate a clear message in any major world language. Our aim is to produce high quality web copy which reads well and engages customers.
We offer our customers a guarantee of cost, quality and quick delivery.
We can help you turn your English-language site into a multilingual tool that is clear, concise and on-message in every language.
We see a website as a powerful communication tool and we translate web content to elegantly convey the essence, keeping an eye on ease and speed of navigation, thereby establishing a firm presence of your brand image!